A Platform Built Around Honesty

Where We Come From

CedarChoice was founded in Toronto, Ontario, by a group of product designers and software developers who shared a conviction: social entertainment should be genuinely transparent. We had watched countless mobile games obscure their mechanics behind "mystery boxes" and escalating reward structures, and we wanted to build something different.

The ancient Egyptian setting came naturally. Pharaoh mythology is filled with motifs of balance, judgement, and the eternal cycle — themes that resonated with our view of what a social platform should stand for. Gold and turquoise, the pyramid's interior glow, the scarab as a symbol of regeneration: these became the aesthetic language of our platform.

What We Built

CedarChoice is a browser-based social entertainment platform featuring the Super Play Meter — a 5-column, 3-row experience with a unique power-accumulation mechanic. Every turn the player takes, win or lose, charges the Power Meter. When the meter reaches 100%, five Super Spins activate, offering stacked symbols, a guaranteed wild on the central column, and a 3× multiplier on all winning combinations.

We designed this mechanic because it makes every play meaningful — even a non-winning turn contributes to the next peak experience. That sense of progress is entirely virtual, built around entertainment pacing, not financial stakes. No real money is involved at any level of the platform.

Our Commitment to Responsible Play

We believe a platform that mimics round-machine visuals carries an obligation that goes beyond a legal disclaimer at the bottom of a page. CedarChoice integrates responsible-play principles into how the product is actually designed — not bolted on afterwards:

• The age gate at entry is not optional and cannot be dismissed without acknowledging you are 18 or over.
• The RESET function is always available with a single click. No friction, no confirmation screen, no "are you sure?"
• Regulator logos and helpline links appear in the footer of every single page, not only the legal pages.
• We do not use variable-reward schedules designed to extend play beyond the user’s intention.

We also partner with, or link directly to, four nationally recognised Canadian organisations: Gamblers Anonymous, the Responsible Gambling Council, Gambling Therapy, and GambleAware. These are independent bodies; CedarChoice has no commercial relationship with them.

Founders’ Note

"We have seen too many products that dress themselves as entertainment while quietly engineering dependency. CedarChoice is our counter-argument: you can make a social platform that feels genuinely exciting and is completely transparent about what it is. That is not a constraint on design — it is a design philosophy."

What We Do / What We Do Not Do / How We Measure Success